NRD Holdings, LLC

Founded in 1996 by Aziz Hashim, National Restaurant Development, Inc. (NRD) started with 1 quick service restaurant in downtown Atlanta. Currently, NRD is listed as one of the top 200 largest restaurant franchisee companies in the U.S. NRD’s portfolio includes Popeye’s®, Checkers/Rally’s®, and Subway units.

A significant contributor to NRD’s success is its proprietary “Own It!” program, where employees have an opportunity to become entrepreneurs through a defined pathway. Several NRD staff members have become franchisees in their own right with many becoming multi-unit owners. As a result of Mr Hashim’s background in engineering, NRD has been recognized for its adoption of advanced technology. NRD embraces and leverages Information Technology to analyze its business to find opportunities while also reducing inefficiencies and controlling costs. Comprehensive planning, portfolio and risk management, training and talent optimization have continued to fuel NRD’s success. NRD’s goal is to continue growing using intellectual capital and superior operations.

Our Vision
To be the industry’s leading franchise organization through extraordinary portfolio management, superior operations, persistent innovation, focused risk management, and exceptional talent.

Our Mission
To beat our competition, with unstoppable passion, by serving the freshest, tastiest, and fastest food, creating raving fans and exceptional profit.

Our Values
Generosity - freely giving of our time, talent and knowledge
Trust - both character and competence
Merit - decisions based on objective data, not subjectivity
Discipline - intently focusing on executing plans; overcoming obstacles and following through
Growth - intelligently growing, maturing and evolving the business and ourselves
Passion - having and showing a deeply-authentic, positiv